In a society with increasing financial complexity, rising costs and a culture of instant gratification, financial capability has never been more important or harder to deliver. Money Coaching combines Open Banking data and AI powered behavioural psychology to help drive long term change in how people think about, manage and make use of their money.
By encouraging users to set goals and complete personal financial challenges based on insight from their bank account, Money Coaching sends behavioural nudges and decision relevant content that helps customers change their underlying financial behaviour for the long term. It means they can achieve longer term goals, whether that’s getting out of debt or buying a house, improving financial education and ultimately creating a more financial resilient population.
30m people in the UK have less than £1,000 in savings but existing financial management apps only show customers where their money is going. They don't help them change their underlying spending behaviour.
Money Coaching puts your customers in control by setting financial goals. It uses Open Banking to identify bite sized challenges and tracks customer progress in meeting those challenges. Money Coaching helps your customers make their money go further and in turn drives brand loyalty and customer satisfaction.
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